Peacock is heading to the metaverse, launching Wednesday on Meta Quest 2 and Quest Pro virtual reality headsets. As the initiative goes live, Meta Platforms and Peacock parent NBCUniversal are offering VR users some incentives to stream.
Subscribers to Peacock who already own a Quest 2 or Quest Pro can get three months of Peacock Premium (which costs $5 a month) at no extra charge.
Those buying a Quest 2 or Quest Pro can get 12 months of Peacock Premium at no additional cost. Peacock ended 2022 with more than 20 million subscribers, according to NBCU parent Comcast.
It has gained traction in recent quarters but has trailed a number of recently launched rivals including Disney+, HBO Max and Paramount+, as well as longtime streaming leader Netflix.
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