K.J. Yossman Ofcom have released their long-awaited guidance on the future of public service media (PSM), in which they urge the government to update the regulatory landscape and cautioned broadcasters to “accelerate” their digital strategies.In the report, which canvassed the opinions of audiences, broadcasters, streamers, analysts and academics, Ofcom warned that U.K.
broadcasting is “facing its greatest challenge” with the proliferation of on-demand viewing and streaming platforms. Viewers, they pointed out, are “no longer bound by television schedules.”Among the changes suggested were modernizing the PSM’s objectives, requiring greater co-operation between PSM providers and TV platforms and updating production and content rules for PSM.
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