Rebecca Rubin Senior Film and Media Reporter “IF,” a fantasy-comedy from director John Krasinski and star Ryan Reynolds, looks to collect a promising $40 million in its box office debut.
Based on projections, “IF” — short for imaginary friends — is tracking to land at least $35 million and as much as $45 million from 4,000 North American theaters.
At the higher end of estimates, those ticket sales would mark a solid start for a live-action PG family film that’s not based on an existing property.
But the movie cost $110 million, so it’ll need to resonate globally to justify its price tag. Ahead of its domestic release, “IF” opened last weekend in two overseas markets, France and Belgium, where it’s earned $3.7 million to date.
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