HBO Max and HBO Gain 2.8 Million Subscribers in Q2, AT&T Raises Year-End Target for Streaming Service

variety.com:

Todd Spangler NY Digital EditorAT&T says HBO Max is firing on all cylinders — amid fierce competition in the streaming wars — and the telco raised its expectations for HBO/HBO Max subscriber growth by the end of 2021.For the second quarter of 2021, the company reported a net gain of 2.8 million total domestic HBO Max and HBO subscribers, for a total of 47.0 million at the end of the period.

That’s a gain of 10.7 million over past year in the U.S.. HBO and HBO Max had 67.5 million customers globally at the end of Q2, up 12 million in past year.HBO Max direct-to-consumer subscription revenue increased 39% year-over-year, to $2.0 billion for Q2. (Note that HBO Max launched in late May 2020, superseding the previous HBO Now service.) Domestic.