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Not On The High Street founder Holly Tucker: ‘I faked it until I made it’

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telegraph.co.uk

Holly Tucker. ‘I didn’t understand the lingo. I faked it till I made it. That’s why it’s important for us women to share the truth about our business journeys.’Sixteen years on, Not On The High Street has pumped a cumulative £1 billion into a once-hidden army of small businesses, and the company was sold to a US investment firm for an undisclosed figure earlier this year.

Holly, 44, has also launched a small business consultancy, a podcast, has been awarded an MBE, and now she has distilled her wisdom into a new book, Do What You Love, Love What You Do.‘Women feel like they need to be experts in order to do something,’ she says. ‘For so long, “business” has been run by men who have tried to make it look like a dark art.

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