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Nigerian Label That Found Burna Boy Partners With UMG to Mine African Talent

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www.billboard.com

The strategic partnership with Aristokrat Group includes a label deal with Universal Music France and a publishing deal with Universal Music Publishing.

The African entertainment company that discovered and developed Nigerian star Burna Boy is joining forces with Universal Music Group.

The Aristokrat Group, based in Lagos, will form a strategic partnership with UMG, which will consist of a label deal, and a publishing deal through Universal Music Publishing Group, executives involved in the joint venture tell Billboard.

The partners plan to work together to develop new African talent and songwriters, and then launch them into the global market.

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