Nielsen Plans TV-Ratings Shake-Up With Addressable Ad Measurement
Reading now: 799
variety.comBrian Steinberg Senior TV EditorNielsen, the king of media measurement, intends to extend its yardstick a little further.The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of dollars of advertising each year, intends to add viewership data from DirecTV and Dish set-top boxes and Vizio smart TV’s into its national currency – a maneuver that could play a significant part in helping the industry track millions of views of streaming-video content and the commercials that show up along them them — for which top media executives have been calling for years.“I would say our Holy Grail for what we are working toward is creating a currency that’s more reliable across TV, connected TV and digital.
Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
