Naman Ramachandran The lockdown months in the U.K., from late March to early July, saw U.S. streaming giants Netflix, Amazon Prime Video and Disney Plus make significant gains in the country, according to a new study released Wednesday by media regulator Ofcom.Disney Plus, which launched March 24, the date lockdown was officially imposed, had the highest impact with 16% of online adults subscribing, surpassing Sky’s Now TV (10%) to become the U.K.’s third most subscribed streamer after Netflix’s 45% and Amazon’s 39%.
However, 95% of Disney Plus subscribers also subscribe to either Netflix or Amazon, and in some cases both, “meaning that it has proved largely supplementary to them so far,” said Ofcom’s Media Nations 2020 report.
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