UPDATED, 3:23 PM: On Wednesday, the NCAA’s board of directors established an interim policy, allowing student athletes to profit off of their own names, images and likenesses.The NIL policy, taking effect on Thursday, was signed off on by the governance bodies of each of the NCAA’s divisions.
It will remain in place “until federal legislation or new NCAA rules are adopted,” according to the association.“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” said NCAA President Mark Emmert. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.
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