NBCUniversal Content Chief Donna Langley On Blending Original Films And Sequels Into Slate Full Of “Familiar Surprise”
deadline.comDonna Langley, Chairman, NBCUniversal Studio Group & Chief Content Officer, sees original movies as a key ingredient in Universal’s film slate, but applying “topspin” to familiar titles can also pay box office dividends.
The longtime film executive, who was promoted last year to a larger role with TV and streaming oversight, shared her views of the business in an appearance at a conference in New York hosted by the Bank of America.
Asked whether it’s important to continue backing original film projects, she replied, “Well, this is a great paradox because the short answer is yes.
I think what we’re seeing with the audience is that the pandemic taught them to stay home and watch streaming and we have to habituate them back into going to the movies.” Moviegoers, she added, used to show up at multiplexes and then decide what to see. “Maybe you’d heard of one or two that you wanted to see.
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