Todd Spangler NY Digital EditorNBC Sports and Twitter are hoping for Olympic-size audience lifts through their extended content pact to cover both the postponed Tokyo Olympics set for summer 2021 and the Beijing Olympic Winter Games in February 2022.Most elements of the extended pact are the same as in the original agreement, announced last year for Tokyo 2020 (before the games were delayed by COVID-19).
All content will live on the @NBCOlympics handle on Twitter, available to users on the U.S. As with the original agreement, NBC Sports will lead the sales for the Olympic Games content, sold as Twitter in-stream sponsorships, with Twitter providing sales support.The rescheduled Tokyo Summer Olympics are set to run July 23-Aug.
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