Michael Schneider Variety Editor at LargeNBC will try a completely different strategy for its lead-out to next year’s Super Bowl.
Instead of airing an episode of a new or existing series behind Super Bowl LVI, the network will immediately flip back to Winter Olympics coverage.
The 2022 Super Bowl takes place on February 13, which places it right in the middle of the Beijing Winter Olympics (which will be held February 4 through 20).
That marks the first time a network has aired both right at the same time, and as a result, NBC’s strategists have decided the best way to hold on to that live Super Bowl audience is to keep them engaged with more live sporting events.“We have the benefit and the luxury of being right in the middle of the.
Read more on variety.com