Academy Launches $500 Million Global Outreach Initiative to Broaden Base and Honor 100th Oscars Edition
variety.comNick Vivarelli International Correspondent The Academy of Motion Picture Arts and Sciences on Friday launched a global outreach campaign called Academy100 intended to expand its scope and connection with a worldwide base.
Academy President Janet Yang and CEO Bill Kramer launched the Academy100 initiative, that entails a $500 million fundraising drive, at a Rome event hosted by the Eternal City’s storied Cinecittà Studios.
The fundraising drive has already raised $100 million from partners inlcuding Rolex, which has long supported the Academy. “The future of the Academy is global, and Academy100 will deepen our worldwide reach and impact,” said Academy CEO Bill Kramer. “The Academy will soon enter its second century, and we want to ensure that we continue to be the preeminent leader of our international film community,” he added. “Like all healthy organizations, the Academy needs a sustainable and diverse base of support, and we are deeply grateful to Rolex and all of our partners for helping us launch this important and forward-looking initiative,” Kramer went on to note.
Yang in a passionate speech said that AMPAS is becoming more diverse and international than ever. Within its current almost 11,000 members, 30% now “resides outside of the U.S.
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