National CineMedia has clinched a deal with ATM.TV to air content on high-definition screens atop cash machines at 8,500 7-Eleven stores nationwide as the movie theater advertising network continues to expand in digital out of home locations.CEO Tom Lesinski teased the ad sales partnership on an earnings call last week.
It’s the fourth deal by its new digital-out-of-home-group, which was created to further unite brands with audiences beyond theaters in complementary venues.
The out of home inventory will include NCM’s Noovi entertainment content and trivia programming.“Movie fans are movie fans, whether they’re out shopping or in a theater, and this relationship with ATM.TV allows us to help brands reach and engage with people at a critical
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