Being told your football club is the top-ranked team on another continent should be an open goal for any marketing head.But even the most creative of minds would struggle to capitalise on an untapped fanbase when it’s in the world’s most remote location.Spare a thought for Motherwell – after it emerged the Lanarkshire outfit is the most popular Scottish team in Antarctica, according to Google.Data provider SEMrush looked at searches for clubs in 211 countries around the globe.And while reigning champions Celtic edged out rivals Rangers overall, the results revealed the Old Firm giants have unexpected competition in some nations.On Antarctica, the planet’s most barren continent with an estimated population of 1000-5000, the big two shared
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