Former senior Disney and Discovery streaming and tech execs Thursday announced a new venture called Struum backed by a multi-million dollar investment from former Disney CEO Michael Eisner through his Tornante Company.Founders of Struum, which aims to make it easier for people to discover new streaming programming, include Lauren DeVillier, former Head of Product for Discovery Ventures, Eugene Liew, former VP of Product and Technology at Disney+, Paul Pastor, former Executive VP of Strategy, Revenue and Operations at Discovery Networks and Thomas Wadsworth, former lead Advanced Product Development for Walt Disney Imagineering.It is expected to launch in early spring with a focus on maximizing opportunity of the mass niche and specialty
Read more on deadline.com