Meghan tries to trademark 'archetypes' 470 years after it first appeared in English
dailystar.co.ukMeghan Markle has launched a legal bid to trademark the word ‘archetypes’ over 400 years after the word was first used following the announcement that her first series of podcasts for audio streaming giant Spotify would be called Archetypes.The Duchess of Sussex made the application at the United States Patent and Trademark Office last month, which covers the use of the word for specific applications.The list of goods and services covered are to include “the fields of cultural treatment of women and stereotypes facing women”.The Archetypes brand could potentially cover everything from podcasts, television programmes, DVDs, CDs and entertainment services distributed through satellite and cable TV, global computer networks, the internet, wireless devices, mobile applications, set-top boxes, webcasts and streaming media.The Duchess’s application reserves the use of the name for Archewell Audio, a parent company established by the Duke and Duchess of Sussex.
It would mean they own the trademark rather than Spotify, which paid them a rumoured £18million in 2020.Archewell Audio promises to “produce programming that uplifts and entertains audiences around the world”.The word “archetypes” has its origins in ancient Greece and is believed to have first entered the English language some time around the middle of the 1500s.Claiming copyright on an already-existing word, while it might seem strange, is surprisingly common.Sometimes two companies can claim the same word.
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