Madison Avenue is Betting Money on Digital in TV’s Tough Upfront (EXCLUSIVE)
Reading now: 876
variety.comBrian Steinberg Senior TV EditorTV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known.Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and three other executives familiar with the pace of the industry’s annual “upfront” negotiations, when Madison Avenue and U.S.
media companies haggle over advertising inventory in the next programming cycle.In a normal time, both sides would have wrapped their bargaining in mid-July.
Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
