Anna Marie de la Fuente Netflix France’s campaign for Season 4 of the popular UK series, “Sex Education” was announced winner of Series Mania’s Best Marketing Initiative Award. Launched last year, the prize recognizes a company’s promotional efforts to consumers (BTC) as well as initiatives by producers and distributors to raise awareness of a show among commissioners and buyers (BTB). The jury included executives from BBC Creative Studios, Inédite Agency, and Make It Happen Studios, along with the Series Mania team.
