Netflix France Campaign for ‘Sex Education’ Season 4 Wins Series Mania Best Marketing Initiative Prize
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variety.comAnna Marie de la Fuente Netflix France’s campaign for Season 4 of the popular UK series, “Sex Education” was announced winner of Series Mania’s Best Marketing Initiative Award.
Launched last year, the prize recognizes a company’s promotional efforts to consumers (BTC) as well as initiatives by producers and distributors to raise awareness of a show among commissioners and buyers (BTB).
The jury included executives from BBC Creative Studios, Inédite Agency, and Make It Happen Studios, along with the Series Mania team.
Marketing Manager Sarah Izbornicki accepted the award on behalf of Netflix France. “Sex Education” is a British teen comedy-drama series on Netflix, crafted by Laurie Nunn and starring Asa Butterfield as its lead character, Otis.
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