Michael Rapino calls the stat “our strongest indicator of demand” — while other promoters, including AEG, have reported similar numbers for its tours.
But what does the number 86% number really tell us? What data is included in the calculation, and what is being left out? Below, Billboard attempts to answer some of the questions posed to our touring desk about this oft-cited stat.How is the 86% number calculated?It’s a fairly straightforward equation.
Looking at all Live Nation touring shows during the second quarter that were rescheduled to a later date, the company would simply divide the total number of tickets it refunded to fans by the total number of sold tickets.
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