Kid Cudi teams up with Nigo for euphoric new track ‘Want It Bad’
nme.comKid Cudi has teamed up with DJ and Bape founder Nigo for a brand new single called ‘Want It Bad’ – listen to it below.Produced by Pharrell, it’s the second preview of Nigo’s upcoming album, ‘I Know Nigo’.
The first track to be released from the project was last month’s A$AP Rocky-featured ‘Ayra’.On the euphoric ‘Want It Bad’, Cudi celebrates his successes and the grind it took to get to this point: “Lives fast, with high hopes/ Story of a kid who was feelin’ low/ To the life of me, lemme set the scene/ On my grind, I work hard/ Lord hit me, woah, tell ’em it’s a new mould/ Walk into a different zone, doin’ the impossible/ Too incredible.”Arriving with a flashy video shot in Paris, you can check out the Harrison Boyce-directed clip below:Nigo first announced the forthcoming album back in December, revealing that the project was on the way and that he’d signed to Steven Victor’s Victor Victor Worldwide label, a joint venture between Victor and Universal Music Group.Guest appearances will include Pharrell, Kid Cudi, A$AP Rocky, Lil Uzi Vert, Pusha T, Tyler, The Creator, Fam-Lay and Teriyaki Boyz, with more to be announced.Outside of his work as the head of the streetwear brand A Bating Ape, Nigo has long had an interest and association with the world of music.
He is the DJ for hip hop collective Teriyaki Boyz, who released debut album ‘Beef or Chicken’ in 2005 and follow-up ‘Serious Japanese’ in 2009.Numerous artists that will feature on Nigo’s forthcoming album have appeared on previous Teriyaki Boyz cuts – Williams on ‘Cho L A R G E’ and ‘Work That!’, Pusha T and Fam-Lay on a remix of ‘Tokyo Drift (Fast & Furious)’.‘Want It Bad’ is Cudi’s first new music of 2022.
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