In 2018, Beverly Hills saw 7.5 million tourists visit, accounting for more than $2 billion in revenue, according to the Beverly Hills Conference & Visitors Bureau; that same year, West Hollywood saw 3.6 million visitors, who spent a collective $1.73 billion.
Two years later, as a result of the coronavirus pandemic, tourism has taken a severe hit, combined with the additional hurdle of losing months of income due to the statewide shutdown.
In Beverly Hills and West Hollywood, cities known around the world as premier shopping destinations, this combination has directly impacted luxury retail businesses.
Rodeo Drive, only three blocks long, has nearly a dozen vacant storefronts and has seen Michael Kors, Lacoste, Tumi, Battaglia and Piaget.
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