By Cynthia Littleton Business Editor As HBO Max prepares for its May 27 debut, incoming AT&T CEO John Stankey sees the streaming platform as the beginning of “natural evolution” for AT&T’s broader content strategy.
Speaking Wednesday morning as part of the J.P. Morgan Global Technology, Media and Communications conference, Stankey talked up the prospects for HBO Max subscription service debuting at a time when Americans are home-bound because of the coronavirus pandemic.
He also reiterated the intention to further expand AT&T and WarnerMedia’s content strategy to incorporate advertising-supported content as well as making that platform available to other content owners in some form of revenue-share agreement. “Our TV businesses and our
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