JOE Wicks is at the centre of a £5million bidding war between Nike and Adidas, it has been reported. The 33-year-old star has seen a surge in popularity thanks to his daily PE lessons, which have proven to be a hit with children and adults alike.
Now the sports brands are battling it out to secure the fitness guru as their UK ambassador in a big money deal. A source shared: "Joe often wears Nike in his videos and now they want to tap him up – but they’re competing with Adidas, who have also been impressed by his influence." The insider added that they are both "desperate" to secure Joe, continuing to The Sunday Mirror: "Money is no object, Joe will make at least £5million with this brand endorsement.
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