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Joe Wicks has Nike and Adidas fighting over him in ‘bidding war for £5million endorsement deal’
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metro.co.ukJoe Wicks has found himself pretty in demand, thanks to his coronavirus lockdown PE lessons, and now Nike and Adidas are reportedly fighting over him.
The Body Coach star, 33, has turned into the nation’s PE teacher during lockdown, after vowing to keep the UK’s children exercising while schools have been closed during the pandemic.
And his surge in popularity has seen him top of the list of major sports brands who are hoping to snap Joe up in a big endorsement deal.
According to The Sun, the fitness guru has both Nike and Adidas in a ‘£5million bidding war’, with both brands hoping to snap Joe up as their new UK ambassador.
Read more on metro.co.uk
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