It all started with a stray dog. Ten years ago this week, software designers Kevin Systrom and Mike Krieger launched a photo-sharing app which they hoped people would use to show off their holiday snaps.
Systrom tested it with a picture of a street dog begging for food next to a taco stall – the first ever picture on Instagram.
They had no idea they were unleashing a social media platform that would define a generation hungry for fame. It got a million users in two months, 10 million in a year – and now has more than a billion globally, with 26 million of them in the UK.
Bought by Facebook in 2012 for $1billion, Instagram is now worth 100 times that – almost £80billion. Systrom, 36, has a fortune of around £1.5bn, while Krieger, 34, is
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