John Lewis Britain Instagram reports John Lewis Britain

Meet Kemi Telford, the lockdown success whose printed dresses have taken over Instagram

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telegraph.co.uk

reported that Clarks planned to close 50 of its stores, while John Lewis announced 1,300 job losses. While a shift in shopping behaviours was definitely on the cards pre-pandemic, with more time to consider how clothes are being made, and just how much of them we really need, consumers have been shopping more consciously than ever.

Support for small businesses has been at an all-time high in the past six months, too: high street behemoths have been shunned in favour of transparent independent labels who’ve needed a helping hand to stay afloat.As such, lockdown success stories are seemingly more common for independent retailers.

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