CAA has organized a committee of theaters, studios, and filmmakers to create a campaign around cinemas re-opening. The major studios are partnering with members of creative and the exhibition communities to come up with ways to help the beleaguered movie theater business reopen from widespread closures brought on by coronavirus.
CAA has been helping to organize an executive committee of entertainment industry heavyweights to help supervise the effort.
It is being overseen by Greg Foster, the former CEO of Imax Entertainment. Key leadership at all of the seven major studios and the largest theater chains have agreed to participate.
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