When you call out for KIMI, both the sound and the substance of the voice are comforting. It’s a soft, female sound, providing an affirmation: “I’m here.” KIMI is a virtual assistant, like Siri and Alexa, but with the key difference of “people,” according to the CEO of the company that makes it. “We have actual people analyzing KIMI requests so we can continually update our understanding of how you communicate.
Who you are. What you want.” Of course, they’re not actually making their customers’ lives easier – they’re just creating an illusion of ease, and the ubiquity of illusion is underscored when we see that CEO (Derek DelGaudio) finish his Zoom interview about the product, stand up to reveal the pajama pants under his suit top and leave the corner of his garage that he’s carefully arranged to look like a home office.
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