Mass Appeal India has announced the signing of Grammy-nominated Indian-American rapper-singer-songwriter-dancer Raja Kumari, the first female rapper to sign with the label.
Mass Appeal India launched in August 2019 as a partnership between legendary rapper Nas’ urban culture-focused entertainment company and Universal Music India, a division of Universal Music Group.
Born in California to Indian parents who emigrated to the U.S. in the 1970s, Kumari (real name: Svetha Rao) is on a “mission is to create art that blends her Indian roots with her American upbringing,” according to the announcement, with music that “fuses the rhythms she absorbed as a trained classical Indian dancer with her love for hip-hop.” In announcing her signing to Mass
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