A post shared by goop Shop (@goopshop)To Goop’s credit, she says the HQ’s response to her email complaint was “amazing”, and a phone conversation with the Head of Retail restored her faith in the Goop brand. “It goes without saying that we would never want anyone to feel this way,” a PR representative said. “Our team worked quickly to rectify the situation and be sure it didn’t happen moving forward [and] our Head of Retail implanted any learnings with the team.”It seems that brand recognition was also a problem too though.
Goop, to me and my fashion and lifestyle industry peers, has become a shorthand for luxury wellness, but that’s not always the case for people outside of that orbit.
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