wrinkle-free one. Ever since, the beauty industry has been focusing on products and treatments that help to create luminous skin, as it is now considered to be the measure of youthfulness.
The aim: smooth, bright, dewy skin that radiates light without the need for extra sparkly pigments (though a good highlighter still can’t hurt).
Radiance is partly down to collagen, the protein that gives skin its structure, which may explain why Boots has seen a 1,570 per cent increase in searches for collagen on its website within the last six months.
A 2017 study on the influence of collagen fibres on skin reflectance found that when collagen decreases with age, skin colour becomes less bright.One way to boost collagen levels is with HIFU (high-intensity focused ultrasound), a treatment that uses ultrasound energy to target the layers of skin just below the surface.
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