The Mediapro Studio, ViX Plus Unveil New Shows Under Strategic Alliance
variety.comAnna Marie de la Fuente In its continued bid to ramp up its programming content, ViX Plus, the upcoming premium SVOD service from TelevisaUnivision, has formed a strategic alliance with Spain’s The Mediapro Studio, which will produce exclusive original content for the new Spanish-language streamer slated to launch in the second half of this year.First out the gate are scripted series “Las Pelotaris” and the sports-themed docuseries, “La Sangre y la Gloria” (“The Blood and The Glory”).Welcoming The Mediapro Studio as a crucial partner in its efforts to build “a service that will offer the best content in Spanish for our audience in the United States and Latin America,” Rodrigo Mazón, executive vice president and general manager of ViX Plus, said: “We are very excited to present the first original productions resulting from this strategic alliance and to be able to develop more stories together with the highest of production values.” Commented Marta Ezpeleta, director of international, The Mediapro Studio: “This alliance represents an important step in the international expansion of the studio and in its consolidation both in Latin America and in the United States, where we already have a solid infrastructure, with our own production facilities and a great team of creators.”Set in the 1920s, “Las Pelotaris” follows three pioneering women who broke multiple glass ceilings in order to succeed.
Created by Marc Cistaré (“Vis a vis,” “El Barco,” “Victim Number 8”), the series will be shot on location in Spain and Mexico under the direction of Jesús Rodrigo (“Vis a vis,” “El Internado,” “I Am Alive”) from a script by Adriana Rivas (“Vis a vis,” “I Am Alive”), Javier Naya (“El Barco,” “Rabia”) and Mexico’s Anaí López (“XY,”.
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