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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How rebel ad exec Stan Cornyn turned Warner Bros. into rock’s hottest label

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Sonic Boom: The Impossible Rise of Warner Bros. Records, From Hendrix to Fleetwood Mac to Madonna to Prince” (Henry Holt and Company), out now, chronicles how the company did just that and became the most successful record label in “the history of rock and roll.” Warner Bros.

Records was founded in 1958, mostly as a place to release the movie studio’s soundtracks. One of the first releases was a collection of songs from no-name studio musicians.

Records advertising chief Cornyn was tasked with creating a package to sell it. He decided to credit the album to a mysterious fake artist named Ira Ironstrings and called the album “Music for People with $3.98 Plus Tax (If Any).” At the time, the fledgling Warner Bros.

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