Advertising: Last News

Walt Disney will cut its investment in programming for traditional television networks “pretty dramatically” as the company navigates the consumer shift to streaming, Chief Executive Bob Iger said Wednesday.Iger said linear channels such as ABC still serve as an important marketing tool and reach older viewers who are not watching series such as “Abbott Elementary” on Disney’s streaming platforms.Still, the goal is to “reduce pretty dramatically our investment in content specifically aimed at those traditional networks,” Iger said at the MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.On Disney’s theme parks business, Iger said he expected continued growth but perhaps not at the same rate as in recent years.“We’ve had double-digit revenue growth in that business for quite some time, and that’s extraordinary,” he said.

Yes, chef, we would.One lucky buyer could be the proud owner of the infamous red corduroy couch as seen in the internet-breaking Calvin Klein ad featuring a nearly-naked White. (Although swooners were likely more interested in the buff actor’s washboard abs than the mundane piece of furniture.)The best part? It will cost an avid superfan $0.The Facebook Marketplace listing, posted by Kate Krupa, boasted the prized possession, deemed in “fair” condition, as the “hottest seat in town,” and insinuated, in not-so-many words, that the couch was allegedly the very same that appeared in the steamy undergarments advert.“Long story short, my husband (who works for an agency that works with Facebook) asked me ‘Why don’t you list it on Facebook Marketplace?’ So here it is!” the New York City vendor wrote.

blind ambition.“The Bear” star Jeremy Allen White bared it all this month for his racy and utterly titillating Calvin Klein underwear campaign and the internet collectively swooned over the 32-year-old heartthrob’s rippling pectorals.Unfortunately, individuals who are visually impaired have been unable to properly appreciate all that White has to offer in his tighty whities until now.Thanks to the Royal National Institute of Blind People (RNIB), blind and partially sighted people have the opportunity to enjoy White’s ‘thirst trap’ too. RNIB created alt text, which accompanies images online and on social media platforms to help describe content and the content of images for those who may be unable to see them, for two of White’s sexiest photos, which were shot in New York City.“We’ve written image descriptions to help blind and partially sighted people decide which thirst trap is their favorite,” @RNIB wrote on X this week, along with two photos of the actor who won his second Golden Globe, for best performance by a male actor in a television series — musical or comedy, on Sunday.

billion-dollar fashion mogul, 43, sits with her daughter Maxwell “Maxi” Simpson on the couch while enjoying the fishy treat. “Mom, what are you eating in the packet,” Maxwell, 11, asks. “It’s called Chicken of the Sea, but it’s not really chicken — it’s tuna,” the “Irresistible” singer replies.

ousted from Congress by his peers following a damning report that alleged he engaged in ethical and financial wrongdoing.He initially started charging $75 per video, with his fee rising to $500 per video.Kimmel, eager to exploit Santos’s story for laughs, announced a new segment during Friday’s show called, “Will George Santos Say It?”In it, he pranks Santos by sending in requests, using anonymous names, for the gay Republican to respond to questions, offer well-wishes, or read various messages aloud.The first video in the series, “Jimmy Kimmel Pranks George Santos on Cameo,” brought in 1.4 million views on YouTube.

ad-supported tier had reached 15 million active users per month, a year after the streaming giant launched the cheaper plan to revive subscriber growth and revenue following a slowdown.The company had five million monthly ad-tier users in May and has been hiking prices on its ad-free options in an effort to nudge more subscribers to the other tier, where commercials help bring in more revenue per user.Netflix increased subscription prices for some streaming plans in the United States, Britain, and France last month, after its third-quarter subscriber additions of 9 million shattered Wall Street expectations of 6 million.After resisting commercials for years, Netflix had a change of heart in April 2022 after it lost subscribers in the first quarter of the year.A month after Netflix’s ad-plan launch last year, rival Disney+ also rolled out its ad version in an attempt to push its streaming business into profitability.Streaming services such as HBO Max, Paramount+ and Peacock also offer ad-supported versions of their services, emulating the business model that has long supported the television business.Amazon’s Prime Video will next year join its streaming rivals in rolling out ads and introducing a higher-priced ad-free tier.Netflix said during its third-quarter results that the adoption of its ads plan, which costs $6.99 per month in the US, continued to grow with membership up almost 70% sequentially.

a crackdown on password sharing, which led to a huge subscription spike — presumably as freeloaders found themselves locked out.Unlike other services, Netflix did not show commercials until late 2022, when it began trialing an ad-supported plan. A recent report stated that just 5 million users had signed up for the option globally.

boasting a bountiful booty, is socking it to drooling fans — “it” being his butt-naked body.  “I want you to experience the magic underneath these sheets,” said Meloni, 62, in a NSFW Instagram post, using a honeyed baritone to invite the camera lens towards his bed, where he laid nude and swaddled by a plushy comforter. The risqué visuals soaked up a whopping 1 million views from salivating social media spectators. “I want to show you my giant…” the chiseled hunk whispered before ripping away the linens and yelling, “socks!”Meloni then whipped out his foot, showcasing his blue-striped, knee-high footwear by couturier Tommie Copper. “I never take these babies off,” the beefy actor continued in a separate scene of the promotional post, scrambling eggs in the kitchen while in his birthday suit.

Therapeutic Fraud Prevention Act, sponsored by U.S. Rep.

An investigation by The Wall Street Journal finds that the popular video-streaming app TikTok compiled a list of users who were being monitored after watching gay-themed content on the app.According to former company employees in the United States, the United Kingdom, and Australia, TikTok compiled a list of users who watched clips tagged as “LGBT” and stored it on a dashboard.Lists were also compiled for users who perused videos dealing with other topics, but the employees didn’t believe that those lists raised the same level of concern for users’ safety and privacy.The former employees, who objected to the policy, were worried that the users’ information would be shared with outside parties or could be potentially used to blackmail users.They brought their concerns to top executives at the company in 2020 and 2021.Typically, many social media companies compile data on users based on their online behavior, with the intention of using it to select content or advertisements that a user might be interested in seeing while using the app.But best practices among social media companies generally discourage tracking traits such as sexuality, especially in parts of the world where homosexuality is criminalized or where LGBTQ people can be harassed or assaulted for their identities. Last year, the LGBTQ advocacy group GLAAD urged tech companies to take greater steps to safeguard user data and privacy, including stopping targeted surveillance advertising, over concerns that such information could harm LGBTQ people if it fell into the wrong hands.According to the former TikTok employees, the app organizes all the videos its users post into a web of clusters, sorted by topic.The clusters are labeled with identifiers, including ones

Fox charged up to $7 million for a 30-second slotand big brands splashed the cash in the hopes of creating TV gold. But while a captivating commercial can be an invaluable investment, it’s hard to pull off given that around 100 million Americans are watching critically and closely.

Kim Kardashian is too sexy for Kanye West.In the hip-hop mogul’s wide-ranging interview with Tucker Carlson on Fox News Thursday night, West criticized the advertising for his ex-wife’s SKIMS shapewear line for being “overly sexualized.”“I had a lot of issues with the imagery or SKIMS,” said West, 45. “I felt like there’s a lot of imagery that was overly sexualized and things I wouldn’t want to see my wife — and definitely not my daughters — doing in the future in order to sell products.

Bloomberg News was “speculation” and that execs were still mulling a price point for the tier, which will be rolled out to select markets before the end of the year.“We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made. So this is all just speculation at this point,” a Netflix rep said.Bloomberg reported Friday that the streaming giant, known for hits like “Stranger Things,” “You” and “Bridgerton,” is looking to price its commercial-supported offering between $7 and $9 to compete with rival Disney.

on YouTube. “It’s time to care for your breasts, not just your baby.” The ad is part of Frida Mom’s #sprayitforward campaign, the launch of which coincides with a new line of products for postpartum breast care.