Last month beloved broadcaster and natural historian, David Attenborough, broke the Guinness World Record for the quickest time to gain one million followers on Instagram.
The 94-year-old achieved the follower milestone in just over four hours, beating actress Jennifer Aniston who previously held the title.
Attenborough enters the weird and wonderful world of perfectly posed selfies and carefully curated coffees to bring the stark warning of the severity of climate change.
His first Instagram post reads: "David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder.
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