Gucci: Sex, Money and Power (Paramount+) carried the promise of scandal, but was actually a measured film about the business of turning around a classic brand.
The most sensational bits of the Gucci story – family feuds, aggrieved ex-wives hiring hitmen – were absent.The sex appeared near the end of the 90-minute documentary, and came in the form of Tom Ford’s electrifying show for the autumn/winter 1995 collection.
I’m no fashionista, but I remember this one vividly: Amber Valletta and Kate Moss slinking down the catwalk in jewel-toned silk shirts and velvet trousers, all smoky eyes and tousled hair.
Until that point, explained one of the fashion house’s former PR chiefs, “Gucci didn’t stand for sexy clothes or sexy women.
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