Former BWR Publicists Launch Bicoastal Agency the Initiative Group
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hollywoodreporter.comOn May 21, Burson Cohn & Wolfe confirmed that it would be combining the BWR Public Relations brand into BCW Entertainment and, as a result, letting go of the majority of the staff, many of whom were well-known Hollywood publicists who had been with the company for years.
Now, seven of those reps have teamed to launch the bicoastal entertainment, corporate, lifestyle and public relations firm called The Initiative Group.
The new partners include Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller.
Read more on hollywoodreporter.com
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