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Former BWR Publicists Launch New Company Called the Initiative Group

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variety.com
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Marc Malkin Senior Film Awards, Events & Lifestyle EditorThere’s a new publicity firm in town.A group of former BWR senior publicists has launched The Initiative Group, with offices in Los Angeles and New York.

The partners include Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller.Initiative’s roster of longtime clients and emerging talent includes Connie Britton, Drew Carey, Hero Fiennes Tiffin, Regina Hall, Garrett Hedlund, Danai Gurira, Anna Kendrick, Matt LeBlanc, Allen Leech, Melissa Leo, Mario Lopez, Joe Manganiello, Tatiana Maslany, Evan Mock, Kathryn Newton, Adam Rodriguez, MJ Rodriguez, Glen Powell, Zoe Saldana, Adam Sandler, Alexandra Shipp and Bellamy Young.On the.

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