Lisa Perkins - celebsbar.com

On May 21, Burson Cohn & Wolfe confirmed that it would be combining the BWR Public Relations brand into BCW Entertainment and, as a result, letting go of the majority of the staff, many of whom were well-known Hollywood publicists who had been with the company for years. Now, seven of those reps have teamed to launch the bicoastal entertainment, corporate, lifestyle and public relations firm called The Initiative Group.

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Former BWR Publicists Launch New Company Called the Initiative Group

Marc Malkin Senior Film Awards, Events & Lifestyle EditorThere’s a new publicity firm in town.A group of former BWR senior publicists has launched The Initiative Group, with offices in Los Angeles and New York.

Adam Sandler Anna Kendrick Glen Powell Zoe Saldana Matt Leblanc Joe Manganiello Kathryn Newton Mario Lopez Garrett Hedlund Drew Carey Regina Hall Connie Britton Tatiana Maslany Melissa Leo Adam Rodriguez Marc Malkin-Senior Allen Leech Alexandra Shipp Evan Mock New York Los Angeles city Sandler film show social awards publicists Company

Former BWR Publicists Launch New Bi-Coastal Agency The Initiative Group

Anthony D'Alessandro Editorial Director/Box Office EditorFormer BWR publicists Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller are opening the doors to The Initiative Group, a new bi-coastal entertainment and corporate lifestyle public relations collective.The group, who departed the BCW owned-BWR last month, will be equal partners in the new venture.The partners are bringing with them their entire client roster of over 150 clients including Connie Britton, Drew Carey, Hero Fiennes Tiffin, Regina Hall, Garrett Hedlund, Danai Gurira, Anna Kendrick, Matt LeBlanc, Allen Leech, Melissa Leo, Mario Lopez, Joe Manganiello, Tatiana Maslany, Evan Mock, Kathryn Newton, Adam Rodriguez,

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