Boohoo – which posted stellar results yesterday despite a scandal-filled summer – are down by just 19% overall. Meanwhile designer labels selling a much needed bit of glamour are down by 26%, which is better than mid-range retailers that are down by 35%.Equally, brands that have been able to diversify into homeware and nightwear will do better over the months to come than those that make formal clothes.“Clearly the more your business relies on bricks and mortar stores the worse the effect of a lockdown will be,” says Olivia von Halle, founder of the designer pyjama brand of the same name. “Different sectors within the industry will be affected differently – I expect ready-to-wear and accessories will suffer hugely whereas for loungewear, we.
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