What does the international box office and cinema landscape look like in an emerging post-pandemic world? That was the gist of an executive roundtable at CineEurope in Barcelona today.
Among the key takeaways: the relationship between exhibition and distribution and a need for more collaboration in terms of reaching consumers.
With so much content available in-home, the bar has been raised for returning people’s habits to the theatrical experience.Andrew Cripps, Warner Bros President of International Theatrical Distribution commented, “We have to recognize how the world has dramatically changed… Getting the consumer out of the house to consume entertainment is a challenge, and God knows it was a challenge before.
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