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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros Andrew Cripps film pandemic president Warner Bros Andrew Cripps

Exhibition & Distribution Must Up Collaboration To Reach Consumers In A Post-Pandemic World – CineEurope

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deadline.com

What does the international box office and cinema landscape look like in an emerging post-pandemic world? That was the gist of an executive roundtable at CineEurope in Barcelona today.

Among the key takeaways: the relationship between exhibition and distribution and a need for more collaboration in terms of reaching consumers.

With so much content available in-home, the bar has been raised for returning people’s habits to the theatrical experience.Andrew Cripps, Warner Bros President of International Theatrical Distribution commented, “We have to recognize how the world has dramatically changed… Getting the consumer out of the house to consume entertainment is a challenge, and God knows it was a challenge before.

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