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Discovery Narrows U.S. Ad Revenue Drop to 8 Percent, Will Unveil Streaming Strategy in December

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hollywoodreporter.com

Discovery on Thursday reported its third-quarter financials, including an 8 percent U.S. advertising revenue drop compared to the year-ago period due to the coronavirus pandemic.

That marked an improvement over the 14 percent U.S. ad revenue decline recorded for the second quarter. "The worst is behind us," Discovery president andCEO David Zaslav had told the second-quarter earnings conference call this summer about the ad market.

CFO Gunnar Wiedenfels said on the earnings conference call that October U.S. ad revenue trends were unchanged from the year-ago period, helped by "tailwinds" from the elections, and down slightly in international markets.

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