In the midst of the coronavirus pandemic, independent music promoters have had to find creative ways to remain afloat financially until live events can proceed.
While fans were immediately eager to support their favorite musicians or local venues, promoters have had to make their case for why they are also essential to the live music ecosystem and develop new strategies for enticing continued support from fans."Some people might not know what a promoter is or not know how to support a promoter, where they understand a venue that they go to or a band they go to see," Graham Williams, owner of Texas promoter Margin Walker, says.
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