CNN Vet Rani Raad Named President of CNN Commercial
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variety.comBy Manori Ravindran CNN Worldwide has named 22-year veteran Rani Raad as president of CNN Commercial — a newly created global position that unifies all commercial strategy for CNN Worldwide.
The role effectively centralizes CNN’s management and strategy of its commercial activity in one operation. The network has said it will also “create a more integrated, agile and global approach” to the way it assesses market needs, develops solutions and works with partners.
Raad — who has been leading CNN’s business operations outside the U.S. — will work closely with parent group WarnerMedia’s sales and international teams on its CNN advertising and distribution activity; lead international business through CNN International Commercial; optimize
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