After teasing the plan in recent months, CNN has confirmed it will launch stand-alone streaming service CNN+ in the first quarter of 2022.When parent WarnerMedia was ramping up HBO Max to launch last spring, management had indicated a plan to include a live news element on the platform.
Over time, though, the strategy shifted toward one of emphasizing the CNN brand proposition in a more targeted way.In the official announcement of the launch, the news outlet said it will serve “CNN superfans, news junkies and fans of quality non-fiction programming.”The game plan will be to complement the linear version of CNN.
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