Patrick Frater Asia Bureau ChiefCecilia Marino has been hired to launch Lionsgate Play, the South Asia-focused platform of Lionsgate’s premium subscription service Starz, in The Philippines.
She will become GM of Lionsgate Play Philippines and report to Rohit Jain, MD South Asia, and networks – emerging markets Asia.The service recently launched in Indonesia, Sri Lanka and Bangladesh, after a successful rollout in India last year.
The Philippines launch will increase Starz’ footprint to over 60 countries and territories. No timetable for the launch was revealed.Starz says that conditions in The Philippines represent a significant opportunity.
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