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Christmas Jumper Day: What does your novelty knit choice say about you?

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telegraph.co.uk

Duchess of Cambridge, on the royal train tour of Britain this week, went high in a Troy London x Brora Fair Isle – British made, Scottish cashmere and featured exclusively on these very pages a few weeks ago.Finding the most garish slogan and brash colour scheme on the high street, at a rock bottom price, is really not where the Christmas jumper wearer should be aiming.

The naff knitwear trend became cult practice in Britain in the Noughties, hauled from the wreckage of children’s TV in the Eighties, reheated with new humour by Bridget Jones and Mark Darcy in 2001, and verified as a legitimate segment of the fashion industry by 2010, thanks to new interest in all things hygge and Scandi chic.But in a year that’s seen many of us rethink our.

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