No one knew what to expect going into the first (and all agree, hopefully the last) Virtual Cannes Market but as the Marché du Film Online wraps up, sellers sorting through their deal memos and international distributors haggling over final contract details rate this one-off a success. “The projects have been great, the buzz is there and deals are getting done,” said one 25-year Cannes veteran who buys for multiple international territories. “Doing everything online has been incredibly efficient.
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